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Betsy Gough-DiJulio and Raymond M Leinbach

Touring with Older Adults: Emphasizing the Noun, Not the Adjective

Successful tours for older adults, as with any group, are largely a matter of understanding the audience and reshaping one’s perceptions and techniques accordingly. The media, which strongly influences many of our commonly held perceptions, abounds with negative stereotypes of older people. Consider the advertisement for an emergency response system …